'Elevating the Everyday' with Nina Hospitality

L’hotel Group, a member of Chinachem Group, today unveils its brand transformation to Nina Hospitality. The new identity reflects the brand’s promise of ‘Elevating the Everyday’ through personalised experiences that blend top-notch service with a friendly and approachable ambience throughout their properties. Nina Hospitality’s service from the heart, across their hotels, serviced apartments and residences, creates memorable moments that feel like home. Guests are invited to discover new brand touchpoints through an array of offerings, such as the ‘Hello Nina’ staycation package comprising of an exclusive one-on-one private experience with master chefs and baristas.

“At Chinachem Group, we are committed to making a positive impact on people, communities and the environment – a key vision at the heart of our rebrand since late last year, and once again during this new transformation to Nina Hospitality,” said Donald Choi, Executive Director and CEO at Chinachem Group. “The hospitality industry has undergone unprecedented change in 2020 and travellers’ standards have shifted to expect flexible offerings and personalised service. Nina Hospitality is dedicated to satisfying our guests with a range of bespoke services to create moments that feel like home in city locations that make the travel experience more enjoyable and convenient. Our spaces are created to allow people to thrive in a comfortable environment.”

The #NinaLife experience is guided by their three brand pillars, ‘Generosity’, ‘Social’ and ‘Homelike Comfort’. Showcasing the passion and dedication to Asian hospitality, every moment is warm, comfortable and memorable. 

At today’s press conference held at the flagship property Nina Hotel causeway bay Tsuen Wan West, Nina Hospitality introduced its new service promise of ‘Elevating the Everyday’ and revealed the logos, digital touchpoints and new uniforms. The new logo is two arms embracing to form the letter ‘N’ in soft and flowing curves, offering guests a warm welcome with a sleek, modern design. Nina Hospitality’s new, uplifted corporate brand identity includes Nina Hotels and Lodgewood by Nina Hospitality.