Park Hotel Hong Kong increases investment in the Chinese market

The Hong Kong Park Hotel Group recently signed the management rights of Park Hotel Alexandra Hotel in Singapore and Park Hotel Parkview in Singapore, and the two new hotels will open next year. The next development direction and strategic strategy include the strategy of exhibition activities in the Chinese market and the introduction of new hotel wedding packages in the Japanese market.

　　In 2012, Chinese inland tourists contributed 70% of the market profit to Park Hotel Group's hotels in China, of which the contribution rate to Hong Kong Park Hotel reached 45%. The market contribution rate for Singapore hotels accounted for 25%, and 10% for the Grand Park Otaru in Japan. The market profit contribution rate of Chinese inland tourists is expected to increase in 2013.

　　Sheng Kuang, president of Park Hotel Group, said: "In our hotel network, China will continue to maintain an important strategic market position. Only relying on our interpersonal relationships and network support in China, Park Hotel Group In order to gain a foothold in the rapidly developing economic wave. Based on the 4 hotels already in the Chinese market, we plan to increase investment in the Chinese market. It is expected that in the next 3 years, our hotels in the Chinese market will grow from the current 4 to 10 rooms."